Horst Dassler (1936-1987), Adidas : il a inventé le marketing sportif à coups de cadeaux - Capital.fr
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Horst Dassler - Wikipedia
TIL that German brothers Adolph and Rudolph Dassler split up their father's shoe company in to Puma and Adidas in 1948. This happened after Adi leaked information to Americans saying that his
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Amazon.com: Sneaker Wars: The Enemy Brothers Who Founded Adidas and Puma and the Family Feud That Forever Changed the Business of Sports: 9780061246586: Smit, Barbara: Books
Horst Dassler (1936-1987), Adidas : il a inventé le marketing sportif à coups de cadeaux - Capital.fr
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BBC Radio 4 - Sneakernomics - The sibling rivalry that changed sport for ever
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